STAGE 03
Development Details
RE:DEFINEPRIVATE ARCHIVE
RE:DEFINEPRIVATE ARCHIVE
RE:DEFINEPRIVATE ARCHIVE
RE:DEFINEPRIVATE ARCHIVE
RE:DEFINEPRIVATE ARCHIVEThis stage establishes the main visual direction: a clean white crew-neck base with a restrained chest motif and a much larger multicolour smiley composition across the back. Custom dark-and-orange labels and hangtag components were prepared to coordinate the garment branding and presentation.























